Purple Coneflower (Echinacea purpurea) is a very adaptable wildflower. Manages to grow in a variety of soil types and moitures, though it does not tolerate long dry periods and might begin to droop. Blooms are long lasting throughout the summer. Highly attractive to the Monarch Butterfly and large seed heads attract small birds later in the season. Grows nicely alongside the Black Eyed Susan.